AutoDrift

October 1, 2009

Museum reviews: Rock and Soul Museum, Memphis

An article on Ford tractor parts

Any who has ever listened to Rock and Roll, Soul, Rhythm and Blues or Country Music should run not walk to this amazing museum. The address is Beale St but in reality it is about a block off, right across the street from the Gibson Guitar Company. Your visit begins with a video that between 15 and 20 minutes. When it is over, you are handed an audio tour that you follow through the museum.

You begin your journey traveling through the rural south of the 1920’2 and 30′s where the life of the share cropper was hard and their music was a way to take them away from the harsh realities. In the fields and on the front porches both black and white they made music that was the roots of rhythm and blues and also Country Music. By the 1940′s the invention by the Ford Motor Company of a tractor that could plow cotton fields had decimated the tenant farmers of the south. The landlords no longer needed them and many families moved to cities like Memphis, Detroit and Chicago. They brought their musical style with them and introduced the North to a sound that was unlike anything they had heard before.

It wasn’t until 1953 that the perfect person come along who could bring this sound to the world. He was a white man who had the sound of a black man. His name was Elvis Presley and in him all the pieces came together. Once Elvis had opened the door, there were many other singer who came rushing through it and a new sound was born.

What this museum is all about is the development of that sound. You will see and hear about the recording studios where this sound was born, the radio stations that promoted it and the singers and song writers who made rock and roll and soul what it is today.

Names like Johnny Cash, Jerry Lee Lewis, Al Green and B.B. King are found and expounded upon. All along the way you will have the opportunity not only to read about the history of Rock and Soul but to hear the songs that made the 50′s and 60′s such a revolutionary time. Your audio tour tells the story but there are over 90 opportunities to play songs through the audio guide. Groups like the Carter Family and singers like Jerry lee Lewis bring the sound right to you.

Rock and Roll was a revolution built on the poverty in the rural south and on the disapproval of parents. Without this combination, rock could have never thrived the way it did.

If you only have time for one museum in Memphis, make it this one. All the music that we enjoy today had it start in Memphis over 50 years ago and it is a nostalgic trip down the musical memory lane for any baby boomer.

This museum is part of the Smithsonian Museum so you can be assured that everything is done well. Allow at least two hours and if you love music, allow more.

The entrance fee is $10 for adults and they do have a AAA discount but they won’t offer it if you don’t ask and if they have already printed the tickets, it won’t be allowed so mention it upfront. The tour ends in the gift shop which is small but has a few interesting items.

There is a parking garage near the Peabody Hotel or if you are lucky there is metered parking along the street. This may be my favorite museum of all time, I guess that remains to be seen.

September 30, 2009

Mark Fields Decides not to Use Ford’s Corporate Jet

An article on Ford field

President of Ford Motor Corporation’s Americas group, Mark Fields recently told employees that he will no longer use the company’s jet for his weekly commute to Florida. It should be noted that Fields has been criticized in recent months when he called out to all Ford employees to sacrifice and added that they will be eliminating more than 40,000 jobs and reduce employee benefits to reduce costs.

He was recently surprised by a local television news reporter outside his home in Delray Beach, Florida, who was asking him to explain how he could reconcile his costly travel expenses with his calls for sacrifice from Ford employees.

Ford spokesman Tom Hoyt has confirmed Field’s decision. He said that according to Fields the whole controversy about him is just a scheme to divert attention away from more important issues like Ford’s efforts to turnaround its North American automobile business.

According to Hoyt, “He doesn’t want this or any other issue to distract the team. This was Mark’s decision. The company supported his commitment to his family.” Hoyt further stressed that the decision was entirely Fields’.

The use of Ford corporate jet for his private travel was not just a personal whim on the part of Fields’ but rather included in the compensation agreement when he was promoted to head of Ford’s Americas group in 2005. In order to fulfill his role at Ford, Fields and his family have had to relocate several times to allow him to give Ford his undivided attention during the week while avoiding disruptions for his wife and children.

In place of the company jet, Fields will be using a commercial carrier to continue his weekly commute from south Florida where his family lives.

About Mark Fields

Mark Fields is President of Ford Motor Corporation’s Americas group and an executive of the FoMoCo manufacturer of quality Ford parts. As head of the Americas division, Fields was tasked to develop Ford’s “The Way Forward” plan a program developed to repair the ailing automaker. He directly reports to Allan Mulally, Ford’s CEO for all matters that concern the company.

Mark Fields was born in Brooklyn, New York but grew up in Paramus, New Jersey. He holds an economic degree from Rutgers University and worked for IBM prior to attaining an MBA at Harvard Graduate School of Business. He was recruited by Ford in 1989 and moved up the ranks becoming the youngest person ever to run a major Japanese company when placed him in charge of Mazda Motor Corporation in 1998.

In the year 2002 Mark Fields became chairman of the Premier Automotive Group, Ford’s luxury units which include Aston Martin, Jaguar, Land Rover and Volvo Cars. By 2005 he returned to the United States to head the Americas division of Ford.

When Mark Field was 45 years old he was named business unit chief of Ford Motor’s operations in Americas. It was in December 14, 2006 when Ford CEO Mulally announced the promotion of Mark Fields as President of Ford Motor Corporation’s Americas group.

September 18, 2009

The rise of the Ford Motor Company

An article on Henry ford

In 1903, Henry Ford launched the Ford Motor Company with the grand sum of $28,000 from twelve investors, including John and Horace Dodge, who were later to form their own Dodge Motors, initially to supply spare parts to the growing Detroit motor companies. This was not Ford’s first venture into business. He had previously founded the Detroit Automobile Company in 1898, to market his unsuccessful Quadracycle and the Henry Ford Company in 1901.

For Henry Ford and the Ford Motor Company it was a case of third time (very) lucky.
Ford initially launched his Model A’, to be followed by models B, C etc chronologically, rapidly becoming the biggest manufacturer of automobiles in the United States with 8,729 cars produced in the three years to 1906. In 2007, Alan Mullaly, Ford’s Chief Executive, announced that car production was at its lowest for several years with (only) 16.14 million cars produced that year. That is a measure of the success of the Ford Motor Company over a century of car production.

Ford’s steady and shrewd stewardship of the company saw an early opportunity of partnering with Firestone tyres, a strong brand with which he rightly foresaw success. The launch of the model T’ in 1908 was perhaps the biggest turning point for the Ford Motor Company, and no less than 15 million of these famous cars were produced until the model was withdrawn in 1927. Ford has been quoted as saying that the consumer could have “any colour at all, so long as it’s black” This has become a well-known phrase, but was typical of Henry Ford’s astute business brain in cutting production costs to a minimum and maximising profits and company growth.

Among Ford’s pioneering business practices was the voluntary introduction of a $5 per hour minimum wage for his Detroit workers, a reduction in the working week and a productivity-related bonus scheme. The popularity of the Ford Motor Company as an employer further ensured its continuing success.

In 1909, Ford realised the potential of business in Europe, founding the Ford Motor Company (England) and opening the first factory outside the United States in Manchester, England in 1911. In 1919, after the First World War, control of the company passed to Henry’s son Esdel Ford, who rapidly opened factories by factories in France, Denmark, Germany Austria, South Africa, Australia and Canada. By the end of 1919, Ford was producing 50 percent of all the cars manufactured across the globe.

When Edsel died at just 43 years of age in 1943, Henry Ford was persuaded to appoint Edsel’s son, Henry Ford Jr. as President of the company. At about this time, the Ford Motor Company had taken over production of the B-24 bomber aeroplane from Consolidated Aircraft and used their expertise to run a 24 hour production line to produce 600 aircraft in a single month.

In 1956, under Henry junior’s stewardship, the Ford Motor Company became publicly owned, but with the Ford family dynasty retaining some 60 percent of the stockholding.

Through a series of acquisitions and mergers, the Ford Motor Company has gone from strength to strength and remains probably the most successful motor manufacture the world has known.

Ford’s Trio of Vehicles to Hit New York Auto Show

An article on Ford flex

The Ford Motor Co. will launch three new limited-edition models – the Shelby GT500KR, the F-150 Foose Edition and the Ford Expedition Funkmaster Flex Edition – and all of which are making their official debut at this year’s New York International Auto Show (NYIAS). The automaker’s trio of vehicles showcases how Ford is leveraging crucial partnerships to build thrilling and more functional new products.

“Marrying great Ford products like Mustang, F-150 and Expedition to strong partners like Shelby, Foose and Flex creates vehicles that are irresistible to customers who want to make the boldest statement they can,” said Cisco Codina, the group vice president of the company’s North America Marketing, Sales and Service. “We are seeing more demand for special wheels and accessories and, of course, from-the-factory packages like the new Eddie Bauer Taurus X and Harley F-150s.”

According to Ford’s research, 62 percent of full-size pickup truck purchasers buy accessories for their vehicles, and 73 percent acquire auto parts through their dealer. In addition, truck buyers spend an average of $1,700 in accessories. About 30 percent of crossover utility vehicle purchasers buy accessories, and they are more likely to make these accessory purchases at the dealership.

The Dearborn-based automaker announced that its overall customization business rose by 50 percent in the previous year and could potentially double its business again in the next two years. The anticipated growth is anchored on the development of factory-customized products and a hard stress on wheels, appearance packages, and electronics such as DVD players and navigation systems contained in the updated repair manuals.

“This is really a fashion industry,” said Peter MacGillivray, the vice president of Marketing and Communications for the Specialty Equipment Market Association (SEMA). “Consumers want to put their personal stamp on everything they buy – from personalized rings to build-a-teddy-bear – and everybody knows that ‘you are what you drive.”

The 2008 Ford Shelby GT500KR, which will be launched next spring, features a 5.4-liter supercharged V-8 engine unit with a Ford Racing Power Upgrade Pack that improves the engine output to an estimated 540 horsepower. It is also given distinct exterior badging, a one-of-a-kind interior with Carroll Shelby-signature embroidered seats, a unique striping and a 40th Anniversary numbered dash plaque. The coupe version is also complemented by a custom carbon composite hood, stainless steel twist-down hood pins, a lower front air dam with functional brake ducts, a modified suspension, and 14-inch Brembo front brakes.

The all-new Ford F-150 Foose Edition, a rugged boulevard cruiser, is scheduled to hit the roads early next year. The Ford F-150 Foose Edition is penned by custom street rod designer Chip Foose. It features 22-inch wheels, the special Foose F-150 sports bold racing stripes, a new grille, and the 450-horsepower supercharged Triton V8 that produces 500 pound-feet of torque at 4,000 rpm. By far, it is the most powerful F-150.

The 2008 Ford Expedition Funkmaster Flex Edition, the limited-production SUV, will hit showrooms this fall. The concept of the car was created by hip hop DJ Funkmaster Flex. Its offers 20-inch aluminum wheels, a 340-watt Audiophile™ Sound System, an MP3 player audio jack, a Powerfold™ third-row seating, heated and cooled front seats, an optional navigation system, a custom front fascia, a power liftgate, and a rear-seat DVD entertainment system. Rounding out the package is the SIRIUS satellite radio and an exclusive numbered dash plaque signed by Funkmaster Flex.

September 16, 2009

AUTOSHOW-UPDATE 1-Fiat can hit sales target with Chrysler alone

An article on Ford motor company

1.6L I-4 EcoBoost. Click to enlarge. Ford revealed further details of the upcoming four-cylinder versions of its turbocharged, gasoline direct-injected EcoBoost engine family (earlier post) at the Frankfurt Motor Show, prior to their first European production applications in 2010. The all-new EcoBoost 1.6-liter and 2.0-liter ( earlier post ) I-4 engines combine turbocharging and direct-injection technology to deliver fuel consumption and CO 2 emissions reduced by up to 20% versus conventional, larger-displacement gasoline engines with similar power output.

Ford India’s small car , according to Autocar India, will be unveiled this month in India. Codenamed B517 , it will be strapped with both petrol and diesel engines, the later could be the 1.4-liter Duratorq engine used on the Ikon and Fiesta, contradicting the 1.5-liter plans. The new model will go on sale in March next year competing against cars like the Polo, Micra and new Chevy Spark. Autocar also says the car will be displayed to the media by the president and CEO of Ford Motor Company, Alan Mulally, who will fly down to India for this event.

* Fiat does not need other allies to reach sales target * Sees renewal of govt incentives as vital * Fiat has no interest in Opel (Releads, adds background, price) FRANKFURT, Sept 16 (Reuters) – Italy’s Fiat (FIA.MI) canreach its target of selling between 5.5 and 6 million vehicleswith Chrysler alone but the group still considers renewal ofItaly’s car sale incentives as vital. If the Italian government did not renew car incentives in2010 "it would have a disastrous impact", Fiat Chief ExecutiveSergio Marchionne told reporters at the Frankfurt motor show .

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