AutoDrift

September 29, 2009

Unselling Sex And Other Stuff: Buyology

An article on Ford edge reviews

I thought we might be in trouble when Wyoming Coach Dave Christensen came out wearing a lei rosary made of maize, walnuts, and pemmican. Could be he be gaining an edge by communing with Coyote Spirit and St Thomas Aquinas? Then I saw a naked Wyoming fan wearing a barrel and a cowboy hat and I was reassured. These people were morons. And baseheads? Apparently the good people of Wyoming do a lot of crystal meth. My sister texted me that “Don’t Do Meth!” kept scrolling across the Wyoming scoreboard. Quality PSA there. They also had a fan kick contest sponsored by the Wyoming Crystal Meth Prevention Initiative.

I remember when the first Armada showed up at the dealership I worked at back in 2004. It was called the Pathfinder Armada and the long time Nissan dealer employees weren’t quite sure what to think about it. Wasn’t the Pathfinder big enough? As anyone who has 3 or more kids will tell you, no, the Pathfinder wasn’t big enough. The Armada offered more seating, more cargo space and more towing capability. It also required substantially more space in the driveway, as it was bigger than anything Nissan had ever offered. Some dealers had to have new hoists installed just to accommodate the beast.

With 25 percent of all search results for the world’s top brands linked to blogs, forums, and tweets, is it any wonder communication is being challenged? But just as fast as social media professionals are chatting about the tools they use on a daily basis, neuroscience is also opening up doors and changing convictions that were long thought to be held true. Sex Doesn’t Sell Sex doesn’t sell, at least not according to research conducted by Martin Lindstrom, whose book, Buyology: Truth and Lies about Why We Buy . Lindstrom’s case is simple enough: it detracts from the intended message and seems to hold true based on brainwaves.

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